In 2023, I received the challenge of completely restructuring the Legacy School website for that year’s enrollment campaign, which became a success milestone for the institution. What started as a one-time renovation evolved into a continuous development and optimization project, accompanying the impressive growth of the educational network that jumped from 22 to more than 50 units spread across Brazil.
Scalable Forms System Development
One of the main pillars of the project was the implementation of a robust forms system that accommodates both contact registrations and enrollment registration for each of the network’s active units. This system was developed using native functionalities of Elementor integrated with WordPress, ensuring scalability and ease of maintenance. The technical details of this implementation were documented in a specific case study that details the entire development process.
In parallel, I developed a Work With Us form that automates the resume receiving process, forwarding applications directly to Legacy School’s Human Resources department, significantly optimizing the institution’s recruitment process.
Dynamic Content Implementation with Loop Builder
The use of Elementor’s Loop Builder represented a revolution in the site’s content management. Through this tool, combined with Advanced Custom Fields, JetEngine and Jet Smart Filters, it was possible to create templates that display content lists managed in bulk by spreadsheet. This implementation resulted in the creation of a dynamic units gallery with filter system, interactive slider carousel, International Partnerships section and regular school events calendar.
This structure standardization not only optimized content construction that was previously developed manually, but also considerably reduced the site’s DOM and HTML load, providing smoother navigation, especially on mobile devices.
Educational Architecture and Intuitive Navigation
To better communicate Legacy School’s pedagogical proposal, I developed dedicated pages explaining the four teaching stages offered by the institution: Kindergarten, Elementary School, Middle School and High School. Each section was carefully structured to clearly and accessibly present the methodology and differentials of each educational cycle.
The site navigation was completely redesigned through the development of a dynamic menu developed using exclusively native Elementor resources, an approach that completely eliminated the need for external libraries and ensured better overall site performance. This customized solution provided greater control over user experience and significantly reduced page loading times.
Complementing this improvement, I implemented a units search system also developed entirely with native Elementor functionalities, removing external dependencies and creating an efficient search tool that allows users to quickly locate schools by region, facilitating access to specific information for each Legacy School network unit.
Communication Automation and SMTP Integration
To optimize the communication flow, I implemented an automated email grouping and sending system that works daily at 9 AM, delivering all contact form and enrollment registration submissions in an organized and structured way. This automation was integrated with Google SMTP, ensuring smooth deliveries, without errors and preventing communications from being marked as spam.
Results and Impact
The Legacy School project demonstrates how a solid technical approach, combined with intelligent use of Elementor and WordPress tools, can accompany and sustain the exponential growth of an educational institution. The evolution from 22 to more than 50 units during the project development period evidences not only the success of the enrollment campaign, but also the effectiveness of the solutions implemented on a national scale. The website became a fundamental tool for network growth, providing a digital experience that reflects the educational quality offered by Legacy School.
